Spells to Attract Customers to Your Business

Shopkeepers have been using small magic for as long as there have been shops. A horseshoe over the door, a lucky coin by the till, a sprinkle of something at the threshold on opening day. The same ideas work today for a shop, a salon, an online store or a freelance business.

Traditional charms for drawing customers

My first-of-the-month cinnamon doorway ritual works just as well at a shop door as at home.

What about an online business?

The same charms translate. Keep the money bowl beside your laptop, write your business name and website on your petition, and do the cinnamon ritual at the door of the room you work in. Cast before a launch, a sale or a new listing.

A simple business ritual

1. Write your business name on a slip of paper, and under it: "Customers find me, choose me and come back."
2. Put a bay leaf, a pinch of cinnamon and a little basil on the paper and fold it toward you.
3. Light a green candle on the counter or desk, with the paper beneath the holder.
4. Read the sentence aloud, then put a coin in your money bowl.
5. Keep the paper in the till, the cash box or your desk drawer.

When is the best time to cast?

• Opening day or a relaunch
• Before a busy season or a big sale
• At the start of a slow stretch, to turn it around
• On a Thursday, the day traditionally tied to prosperity, if you like timing

How do I help the spell along?

Make yourself easy to find: an up-to-date listing, a few fresh photos, a reason to visit this week. The spell draws attention; a good offer turns it into a sale.

How I cast business work

A green candle beside a gold one, bay leaves under both and citrine where the two lights meet, with your packet at the centre facing the flames. Your business name goes on the outside of the packet. The business success spell draws customers and growth; the business success and client attraction bundle adds new clients to the work.